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From: Hi Fructose

I may be oversimplifying here but I always liked Aristotle's thoughts on life-everything in moderation. Yes there is an obesity problem in this country.… ...

- Bethry

From: Is thin really in?

Positive reinforcement only goes so far with kids. Super thin models are not the only images that teens see everyday that make them think that anything… ...

- gypsycat

From: Is thin really in?

I understand that some of these said modesl aren't naturally thin but you cannot change that. You can only change what is in your life. If you don't… ...

- RoslynP

Target Marketing

Target Beauty

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Target Beauty

Victoria Lalta

Growing up in the 1960s meant watching television commercials filled with white faces. Seeing a person of color in a commercial was quite rare, and if you did, it was ...

Views: 4Read This Article
 
 

Car Wars

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Car Wars

Michele Frank

David Hasselhoff and Knight Rider...the original. Who didn’t love KITT, the super smart Pontiac Trans Am that came to the rescue? What better way to advertise a car then to ...

Views: 65Read This Article
 
 

O Janice

Comments:2

 
O Janice

Dr. Sabrina Segal

Janice Dickinson is an insane marketing genius. Although the modeling megalomaniac might be nipped, tucked and lipo sucked more than anyone on the planet, it certainly ...

Views: 428Read This Article
 
 

Buffy’s Back

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Buffy’s Back

Dr. Sabrina Segal

A teen girl hotty kicking bloodthirsty butt. Now that’s television! There was a little something for everyone – until the show ran its course. Thanks to ad-supported, ...

Views: 317Read This Article
 
 

Doritos Phone Home

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Doritos Phone Home

Dr. Sabrina Segal

“Cheap as Chips” the Brits say when they find a bargain! That popular saying took on a new meaning with a Doritos commercial made for 6.50 pounds (just under US$13). ...

Views: 436Read This Article
 
 

Saint or Sinner?

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Saint or Sinner?

Dr. Sabrina Segal

The newest Madonna blitz is a multi-country deal with Live Nation that finds her latest album, “Hard Candy” preloaded on Sony Ericsson phones. In April 2008, French ...

Views: 349Read This Article
 
 

Has Oprah Peaked?

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Has Oprah Peaked?

Dr. Sabrina Segal

Oprah is a media mogul. She has her hands in TV, magazines, books, movies, fund-raising – you name it. All is not rosy in the land of Oprah. Viewership for the Oprah ...

Views: 420Read This Article
 
 

A Pussycat, Soap & A Song

Comments:23

 
A Pussycat, Soap & A Song

Dr. Sabrina Segal

Combine a 1982 Duran Duran hit with sexy Pussycat Doll, Nicole Scherzinger and a campaign to sell Body Wash is born. Scherzinger endorses Caress’ Brazilian Exotic Oil ...

Views: 1176Read This Article
 
 

Billboards 2008

Comments:6

 
Billboards 2008

Dr. Sabrina Segal

Jim McCann, CEO of 1-800-Flowers.com and his golfing buddy Leslie Moonves, CEO of CBS, had a conversation over barbeque in which Moonves suggested that McCann "really ought ...

Views: 714Read This Article
 
 

Too Old for Boxers

Comments:5

 
Too Old for Boxers

Dr. Sabrina Segal

“Old Consumers don’t stop buying. They just leap from one demographic to the next.” Take for instance the advent of thongs. ...

Views: 533Read This Article
 
 
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