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Evaluating current marketing trends

The Marketing Scene provides a destination for professionals and consumers to discuss the effectiveness of advertising treads, specific ad campaigns, and the impact this information has on our society.

 
 

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What you're thinking!

From: Text Your Life Away

I saw this video. I know the importance of teaching EVERYONE not to do this but I couldn't stop crying. All I could think of was my 2 year and my… ...

- SK1979

From: Star Bucks

To both of you, I've worked for Starbucks and find this completely infuriating. Not only are there no health code violations for serving personal… ...

- daftzero82

From: No Name

No, that is why I use the Dollar General brand for my grandsons. The name is what is making it the higher price. They are cheaply made but when that… ...

- MaryC

What's New?

Ebony & Ivory

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Ebony & Ivory

Richard A. Johnson

I am not one of those people who see conspiracies in everything I encounter on a daily basis. I do not believe in aliens, the magic bullet theory nor do I believe in the insidious plot by the “Illuminati” to take over the world. However, I do believe in the negative consequences of racist advertising practices.

Racism is not what one usually thinks of when discussing marketing campaigns for video games. In 2006, Sony ran several billboards promoting the launch of a white ceramic ...

Views: 115Read This Article
 

Jared vs. Christine

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Jared vs. Christine

Joe Bonfiglio

Today, most Americans recognize the name Jared Fogle, he was the once overweight, now Subway success story and spokesperson. In 2000 Jared lost over 245 pounds, a feat that was accomplished in just a year. His dieting success was attributed mostly to the healthy sandwich options Subway offers weight conscious customers.

Wanting to capitalize on his story, given the fact that nearly a third of the U.S. population struggles with obesity, Subway created a controversial campaign that earned them ...

Views: 163Read This Article
 

Work From Home Scam

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Work From Home Scam

James D. Sharpe

I come from Northern Indiana where unemployment is very high. This area was considered the RV capital of the world. Since the downturn in the economy, the area has turned into the land of the unemployed. People are desperate for work and look for other opportunities for income. They put their resumes online and they get this popup ad for a way to make money from a home computer. Infusion Media Inc. uses an advertising campaign that states you could earn $300.00 to a $1000.00 a day. The ...

Views: 172Read This Article