The Marketing Scene provides a destination for professionals and consumers to discuss the effectiveness of advertising treads, specific ad campaigns, and the impact this information has on our society.
From: Uganda's Pied Piper
Re: Uganda's Pied piper: I hate to bring this up, but the question over lack of awareness/involvement on the part of American public may require self-examination… ...
From: Red, White & Harry
Bring on your bad self! If some foraign automaker thinks they can make hay out of detroit, just let'em try We can hang with the best, our automakers… ...
From: The Poison Apple
Unfortunately, depends on your p.o.v. I don' t have the disposable income to indulge myself in every fad that comes along, ergo, I am a "late joiner"… ...
Companies today claim to be all about sustainability and environmental responsibility. In reality, however, many of these firms are doing very little to reduce emissions and increase sustainability and oftentimes spend far more on marketing their “green” image than on the actual “green” activities. This practice is called greenwashing, which is basically a firm’s marketing of an image that appears to be eco-friendly when the reality is anything but, all to trick the environmentally ...
One of the most serious problems that this planet and society face is animal extinction. With little to no interest shown by society those animals whose numbers are dwindling have almost no hope. Though somehow it is still okay for them to be brought in and used as a joke during a Super Bowl commercial. This past Super Bowl a popular coupon site called Groupon used Cuba Gooding Jr. in an ad to promote their service. Basically he starts off by spilling out information about the whales and how ...
Back in the day when we were stationed in Germany we only had access to certain foods that were provided and sold in the commissary and shoppette. We had the privilege that coupons never expired while overseas so we would use the most valuable coupons and change up on brands to help save on our monthly grocery bills. My kids love Kellogg’s brand pop tarts. I on the other hand had a coupon for Toast’em Pop Ups plus they were cheaper. My friend told me of a secret she would use on her kids ...
