The Marketing Scene
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ennwetmore@careered.comCopyright 20122012-02-03T07:54:49+00:00Darling Dakota
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http://www.themarketingscene.com/index.php/site/topic/darling_dakota/#When:07:54:49ZControversial ads often leave a lasting and memorable impression in the minds of consumers. Marketing campaigns have to be especially careful when using minors to advertise a product intended for adults. This was illustrated in a recent fragrance ad by Marc Jacobs featuring the young starlet Dakota Fanning. In the ad for the ‘Oh Lola’ perfume, Ms. Fanning held an oversized bottle of the product between her legs while wearing a short dress showing her thighs with her chest protruding. Many consumers felt that the young actress held the bottle in very sexual way as if it was a phallic symbol. One could even argue that the look in her eyes and her overall body language exerted a certain level of provocativeness which is inappropriate for someone her age.Total comments: 02012-02-03T07:54:49+00:00God Bless Tebow
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http://www.themarketingscene.com/index.php/site/topic/god_bless_tebow/#When:07:51:31ZFreedom of religion; when can we practice this without being criticized? It seems that if you are in the media’s view, whether playing sports or some sort of stardom it is not okay to mention that it is all possible because of God. Today we are more offended if someone says thank God rather than it’s pure luck. Some have made this a big issue because one football star, feels as if God is in the mix of everything he does. Tim Tebow is well-known for giving thanks on the field before and after a game, win or lose.Total comments: 12012-02-02T07:51:31+00:00Heartbreak
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http://www.themarketingscene.com/index.php/site/topic/heartbreak/#When:07:48:24ZGut wrenching, melancholy music, sad eyes, neglected, starving, crying, sick, alone, and afraid are just a few descriptions used to reach my emotions in advertising. They are the children who are starving, suffering horrible illnesses, fighting cancer, or who are lost or stolen. The animals that are abused and neglected, alone in cages, cowering, big deep sorrowful eyes begging for someone to love them. The families left with no home because of fire or flood living in shelters or under bridges. Military men and women leaving their families behind to go to war. All are very powerful images to promote raising funds for charity.Total comments: 02012-02-01T07:48:24+00:00The Impact on Hope
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http://www.themarketingscene.com/index.php/site/topic/the_impact_on_hope/#When:07:46:54ZSome words and slogans are catchy, “Care that never quits”, a message that is definitely heartfelt. Then you have high impact words such as “Hope, Desire and Longevity”, which instantly grasp your attention; especially if the message addresses your specific need. These words are powerful and emotionally interconnected. And when included in Cancer Treatment Centers of America’s advertising these same words will immediately make a cancer patient give their all for that hope of longevity.Total comments: 02012-01-31T07:46:54+00:00Chemo Barbie
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http://www.themarketingscene.com/index.php/site/topic/chemo_barbie/#When:16:42:04ZOver 11,200 new cases of cancer in children under age 15 were expected to be diagnosed 2011. The figure is astounding. These children go through the same treatments as adults. The trauma of losing their hair is embarrassing to them because they are at an age when the acceptance of their friends is very important. Personal appearances are also crucial when you are young. No child wants to feel “different” than their friends.Total comments: 02012-01-30T16:42:04+00:00Shanghai Surprise
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http://www.themarketingscene.com/index.php/site/topic/shanhai_surprise/#When:07:04:23ZTwenty something years ago when we talked about China, we came to the conclusion that China was poor, communist, third world, with no opportunities and carried all sorts of negative impressions. However, today or years before today, everyone wanted to go to China, either for travel or search for opportunities. Large organizations have offices and factories in China because it is a gold mine. Luxury sales in China currently represent 10% of the global market. However, an Asian investment bank estimates that by 2020, China will be the largest domestic market for luxury good and will account for 44% of global demand.Total comments: 02012-01-27T07:04:23+00:00Prime Target
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http://www.themarketingscene.com/index.php/site/topic/prime_target/#When:07:02:37ZFrom Amazon to Zulily I have clicked and shopped. My inbox is full of invitations to return for X% off or free shipping with my next purchase. One of my favorite benefits from online shopping is the catalogues. My husband is not a big fan (audible groan when he retrieves the gems from the mailbox), but I so enjoy turning the pages and previewing the unique items offered by everyone from ABC Distributors to Walter Drake. Now and then one order will net several catalogues from affiliates that I have never even heard of. Honestly they do not mean it when they send the cover that says “Don’t let this be your last catalogue”!Total comments: 02012-01-26T07:02:37+00:00Curiosity Kills Kitty
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http://www.themarketingscene.com/index.php/site/topic/curiosity_kills_kitty/#When:07:00:30ZIt is a nice peaceful day in Europe. The sun is shining, the birds are chirping and the Ford Sportka is sitting there soaking in the rays looking as calm as a Sunday morning church ride. The sun roof starts to open inviting an orange furry cat for the shared basking in the sun. The kitty-kat decides to take up the offer by jumping onto the Ford Sportka, then sticks it curious feline head into the welcoming Sportka’s roof opening.Total comments: 02012-01-25T07:00:30+00:00Fading Innocence
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http://www.themarketingscene.com/index.php/site/topic/fading_innocence/#When:07:57:58ZIn Beijing, the Walt Disney Company has raised the ire of parents, with a billboard sporting its logo and a young girl in lingerie. This type of imagery is becoming more prevalent in today’s marketing campaigns.Total comments: 02012-01-24T07:57:58+00:00Army Strong Family
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http://www.themarketingscene.com/index.php/site/topic/army_strong_family/#When:07:13:24ZI was born and raised military. Growing up, I never understood what my mother was feeling when my Marine father was away at staff duty, deployed, in the field, or even when he had to stay later at work. When I was 21, I got a taste of those feelings, and still am dealing with those feelings for the next decade or more…Total comments: 02012-01-23T07:13:24+00:00