http://www.themarketingscene.com/index.php en nwetmore@careered.com Copyright 2008 2008-07-11T19:05:01-05:00 http://www.themarketingscene.com/index.php/site/topic/king_o_summer/ http://www.themarketingscene.com/index.php/site/topic/king_o_summer/#When:19:05:01Z WOOHOO! School’s out for summer! Time for fun in the sun, a whopper and some Iron Man. Considering its tie-in with Iron Man, Burger King is poised for Q2 figures as whopping as the first in 2008. BK experienced increased traffic and a spike in kids’ meal sales during the promotion. “Iron Man did very well for us. We were really thrilled. It’s a great partnership.” The blockbuster movie meant whopping sales for the fast food giant, as the Burger King bag was handed over as part of a hero’s welcome in the movie. Total comments: 5 2008-07-11T19:05:01-05:00 http://www.themarketingscene.com/index.php/site/topic/out_and_proud/ http://www.themarketingscene.com/index.php/site/topic/out_and_proud/#When:16:09:00Z California’s same-sex marriage laws may be a resounding boom for both gay tourism and the wedding industry in upcoming months. Weddings mean beaucoup bucks to retailers, hoteliers, florists, bands, caterers and jewelers. According to the Wedding Report, the average price tag for a wedding is a whopping $28,704. Total comments: 4 2008-07-02T16:09:00-05:00 http://www.themarketingscene.com/index.php/site/topic/long_live_spam/ http://www.themarketingscene.com/index.php/site/topic/long_live_spam/#When:19:30:00Z No, not email spam. I mean the vulgar, pinkish meat Spam, canned in a kind of primordial schmooze jelly – the meat that’s 71 years old and a throw-back to harder times. Spam emerged from a Minnesota factory in 1937 and, by 1941, had sold more than 40 million pounds. “No single product in history is better known for its heroics during wartime, accomplishments during peacetime and its popularity during mealtime.” Total comments: 1 2008-06-24T19:30:00-05:00 http://www.themarketingscene.com/index.php/site/topic/doritos_phone_home/ http://www.themarketingscene.com/index.php/site/topic/doritos_phone_home/#When:14:05:01Z “Cheap as Chips” the Brits say when they find a bargain! That popular saying took on a new meaning with a Doritos commercial made for 6.50 pounds (just under US$13). You’ll be ‘gob smacked’ by the creativity and fun of “God of Salsa,” an ad made by two, twenty-something amateurs. It was all part of the “You Make It, We Play It” competition that garnered over 900 entrants to find a consumer-generated ad for the telly. It aired during Euro ITV’s 2008 soccer coverage. Total comments: 2 2008-06-19T14:05:01-05:00 http://www.themarketingscene.com/index.php/site/topic/saint_or_sinner/ http://www.themarketingscene.com/index.php/site/topic/saint_or_sinner/#When:14:42:00Z The newest Madonna blitz is a multi-country deal with Live Nation that finds her latest album, “Hard Candy” preloaded on Sony Ericsson phones. In April 2008, French handsets hit the stores programmed with the Material Girl’s playlist. “Madonna is a hot candidate for endorsements. She’s controversial. And what’s not to like?” Total comments: 2 2008-06-16T14:42:00-05:00 http://www.themarketingscene.com/index.php/site/topic/beijing_bud/ http://www.themarketingscene.com/index.php/site/topic/beijing_bud/#When:15:15:00Z Not talented enough to vie for the gold at the Beijing Olympics? Then this Bud’s for you. Budweiser, the official international beer sponsor of the Olympic Games has introduced a line of commemorative beer cans in gold, silver, and bronze. The special cans, available only in China, convey good luck to the athletes of China and are adorned with Chinese elements such as flying dragons. “The dragon symbolizes the Chinese nation emerging onto the international sports arena.” Budweiser is proud of its sponsorship of the Games and has put the 2008 Beijing logo on most of its products throughout the world. The company is also promoting Olympic-themed beer gardens on a global scale leading up to the games. Total comments: 1 2008-06-11T15:15:00-05:00 http://www.themarketingscene.com/index.php/site/topic/has_oprah_peaked/ http://www.themarketingscene.com/index.php/site/topic/has_oprah_peaked/#When:19:34:01Z Oprah is a media mogul. She has her hands in TV, magazines, books, movies, fund-raising – you name it. All is not rosy in the land of Oprah. Viewership for the Oprah Show has been on a decline for the past three years, dropping about 7% this year to 7.3 million viewers, according to Nielsen. It’s still the #1 talk show 471 weeks running and has an audience one-third larger than the nearest Nielsen competitor, “Dr. Phil”. Total comments: 2 2008-06-06T19:34:01-05:00 http://www.themarketingscene.com/index.php/site/topic/medical_tourism_boom/ http://www.themarketingscene.com/index.php/site/topic/medical_tourism_boom/#When:14:03:00Z Need an operation? Looking to save some money on high quality services? Maybe Asia is your answer. Thailand has been a popular destination for medical tourists since the 1980s. In the last five years, the growth of foreign patients, particularly those from the Middle East has increased significantly. Total comments: 0 2008-06-04T14:03:00-05:00 http://www.themarketingscene.com/index.php/site/topic/chester_is_baaaad/ http://www.themarketingscene.com/index.php/site/topic/chester_is_baaaad/#When:19:13:00Z The cool thing about true viral videos is that they are created by real people doing silly stuff, not by multi- billion dollar companies. The big corporations have discovered the sheer genius and power behind social media and have made inroads into hijacking the fun in the name of money. Total comments: 66 2008-05-30T19:13:00-05:00 http://www.themarketingscene.com/index.php/site/topic/naked_booze/ http://www.themarketingscene.com/index.php/site/topic/naked_booze/#When:13:11:01Z Only in Brazil is a perfectly proportioned naked woman suitable to sell booze. Cabana Cachaça, an “authentically Brazilian” liquid refreshment, is the creation of a New York investment banker turned distiller. The product’s multimedia campaign “hotter than Rio in summer” features a sexy video filled with nudity. The quick flick leaves nothing to the imagination, including waxing habits à la Brazil. Obviously an ad such as this wouldn’t fly in the US as watchdog groups swoop down with accusations of “lewd images and gratuitous nudity.” But this is Brazil. Total comments: 21 2008-05-27T13:11:01-05:00