Combine a 1982 Duran Duran hit with sexy Pussycat Doll, Nicole Scherzinger and a campaign to sell Body Wash is born.
Scherzinger endorses Caress’ Brazilian Exotic Oil Infusions body wash. While Nicole is not Brazilian, exotic and sexy certainly come to mind.
In April 2008, Unilever launched CaressBrazilian.com featuring Scherzinger’s “Brazilian-inspired reinterpretation” of Duran Duran’s Rio. While the video is as cheesy as Velveeta and as boring as an American Idol group number, the song is hot hot hot!
"Who would have thought that Duran Duran is still relevant now-a-days."
Move over American Idol, Coke is hanging with an old BFF - the Olympics. Coca Cola is the longest continuous sponsor of the Olympic Games, having started its alliance in 1928 at the Amsterdam Games.
The lead up to the 08-08-08 Games in Beijing, China launched on May 19th with multilingual and international collectible cans. The debut of the familiar Coca-Cola script in various languages will be introduced to the US market over the summer. Coke has said they will release new collectible designs every few weeks over the summer.
"The holiday/event graphics on my bottle of soda is okay by me, but do I really need a special Indiana Jones breakfast cereal?"
Guerilla marketing is paramount to marketing for Guerillas, which is taking advertising into unchartered, dangerous territory. Ever think about training for an exciting and fast-paced career in smuggling? Radio Guatemala is looking for you.
"I guess money will always make people turn a blind eye to horrible acts."
It all started with a billboard featuring a Hong Kong pop star who bared her thigh in an ad for skin lotion…the barrage of complaints began as the scantily clad woman “offended local sensibilities.”
Government regulations in China require that female ad images are "healthy and positive" and “help foster sound morals among young people.”
"I have to check out the Chinese Quarter Pounder TV ad. I hope it is on the youtubes."
