Only in Brazil is a perfectly proportioned naked woman suitable to sell booze.
Cabana Cachaça, an “authentically Brazilian” liquid refreshment, is the creation of a New York investment banker turned distiller. The product’s multimedia campaign “hotter than Rio in summer” features a sexy video filled with nudity. The quick flick leaves nothing to the imagination, including waxing habits à la Brazil. Obviously an ad such as this wouldn’t fly in the US as watchdog groups swoop down with accusations of “lewd images and gratuitous nudity.” But this is Brazil.
"I feel If it has to take nudity to sell a produt, pack up your supplies and get another gig. If you really have to resort to imorality as a marketing tactic then what really are you selling?"
WOOHOO! School’s out for summer! Time for fun in the sun, a whopper and some Iron Man. Considering its tie-in with Iron Man, Burger King is poised for Q2 figures as whopping as the first in 2008. BK experienced increased traffic and a spike in kids’ meal sales during the promotion. “Iron Man did very well for us. We were really thrilled. It’s a great partnership.” The blockbuster movie meant whopping sales for the fast food giant, as the Burger King bag was handed over as part of a hero’s welcome in the movie.
"I so do hate how fastfood establishments sell a lot of there products by the aid of 'the new thing'! I belive a product should be sold solely on what the product is alone and not buy what else you can get as well. Markerters know that if they stuff a toy in a kids meal, they have a sell. Kids will want the toys, and want to collect all in the series. But as an adult, we have the power to not get the food with the treasured toy for the kid. Last I checked three yr olds didn't drive. So yes marketers are putting toys in bags inticing the youth to want there product. As the grown-up we have every ability to limit what we give to the child. If the child want the toy that bad, and you know that the food at the fast food establishment is not the healthiest, you can go in and just buy the toy from the place. Most, I find will let you do this. McD's for example. I detest McD's I have been boycotting them for over 5 years. Alas, I have a 10yr old sister that likes there toys. I refuse to ever buy her food from their. Instead, I will buy her the toy and spare her the heart and stomach ache. I think I have said my peace..."
