From national news to round table conversations; for years the controversy surrounding same sex couples has been heated. Heinz products are benign by most standards…no controversy there. But some people found the new Deli Mayo TV ad to be inappropriate for children.
"I kind of understand where Heinz was going with this ...However, "How was that commercial in any way about the mayo?!" was probably running through the minds of everyone complaining about it.
The commercial was supposed to be about marketing the new deli flavors and the "mom" was acting in the spirit of the typical brutish deli service you'd see in New York. I did like the way he talked and said "Aren't ya forgettin' somethin'?!?" which cracked a smile.
Assuming Heinz meant the commercial to focus on the deli-man and the new deli flavors (in relation to their comment of the commercial being humorous), everyone who complained about the commercial couldn't help but focus on the mom-dad and same-sex marriage. If the "dad" was actually a women, or the "mom" vice-versa, no one would be saying anything and actually be on the same page as Heinz.
I personally don't think there's anything wrong with displaying same-sex marriages in advertising, whereas someone with different values, whether it's rooted in religion or personal belief, would say otherwise. The overall problem is it's still a touchy issue in society, especially with all the politics involved in Proposition 8 and states allowing/banning same-sex marriages. Heinz should have seen this kind of response coming. I think it's great Heinz was taking the first steps to show homosexuality in marketing, but I don't think society is ready yet, especially if parents still haven't figured out ways to teach their children about non-traditional marriage, homosexuality and etc.
I'm not a parent yet, so who am I to say it shouldn't be complicated educating your children about this. But when will society ever be ready?"
