Guerilla marketing is paramount to marketing for Guerillas, which is taking advertising into unchartered, dangerous territory. Ever think about training for an exciting and fast-paced career in smuggling? Radio Guatemala is looking for you.
"This sounds like a documentary movie that I would love to see."
I always thought that savvy business woman Oprah Winfrey had the highest rated daytime talk show out there. To make sure I wasn’t crazy, I did a little research
"It is hard to blame the larger companies who spend all the dollars up front to finance these shows NOT to want to win some awards and props (not to mention financal benefits) that come along for a successful show. Let's not forget for all the Tonight Show or Late Show with David Letterman's that are successful. There is ten times the amount of failures (Chevy Chase, Joan Rivers, Alan Thicke). Ouch"
Jobs are falling by the wayside. The price of fuel is out of control and foreclosures are at an all time high. America is tightening its belt. Personally, I’ve lengthened time between hair appointments; I don’t go out to dinner as much and probably won’t be buying a new car anytime soon – or maybe I’ll buy a hybrid.
"I think, because of the tightening of the middle america's financial belt, Clairol is smart switching their marketing plan to the home user."
Fox’s American Idol, the juggernaut of the airwaves and a marketing mother ship, is taking another step toward world domination. Walt Disney’s Hollywood Studios is opening a live performance Idol attraction in late 2008. Their goal is to “try to recreate the excitement of the final 24.”
"The Disney marketing machine is always impressive to watch."
Pantene Pro-V’s commercial featuring Natasha Bedingfield’s hit single “Unwritten,” is a clever way to draw viewers in and keep them fascinated throughout the entire commercial, and ultimately persuade them to purchase the product.
"It is amazing how many recording artists are now placing their music into commercials. A decade ago, Neil Young was singing about "selling out" and commercialize of the music scene in his song "This Note's for You". Now recording artists are realizing that by people hearing a song in an ad a portion might head to iTunes and purchase the track.
I think artists jumping into ads or video games like Guitar Hero or Rock Band is a smart road to head down for a third tier source of money."
