We’ve all heard of the so-called Hallmark Holidays…Boss’ Day and Secretary’s Week. But they don’t have anything on the newest consumer extravaganza: Earth Day, which could rival Christmas for our spare dollars. In case you were wondering, April 22nd is Earth Day.
"Earth Day is just a crazy Hallmark holiday. Lame!"
Nowadays, young people seem to be spending more time on their mobile phones than ever – and savvy communicators know this. Cell phone companies have developed a solution that allows targeted advertisers
"I don't think this avenue has been explored/exploited enough."
Barbie-like models seem to be qualified to sell everything from perfume in the U.S. to cars in Mexico. Look around: ads filled with pale-skinned, fair-haired lovelies with glistening blue eyes – not too Mexican.
"I think marketing schemes should be more regionalized then they currently are. Why show blonde, blue eyed people wearing a certain type of make-up in a commercial. People in another country might be wearing a different shade because of their skin color."
The models you have in Vogue are too beautifully surreal. They make me and other teen readers feel inferior and ugly. Do you think women can’t be pretty unless they are skinny? Whatever happened to “beauty is skin deep?”
"Lizlu, I was amazed when I saw Queen Latifah doing weight loss commercials as well. She is so beautiful, she doesn't need to fit into any society mold."
Pantene Pro-V’s commercial featuring Natasha Bedingfield’s hit single “Unwritten,” is a clever way to draw viewers in and keep them fascinated throughout the entire commercial, and ultimately persuade them to purchase the product.
"I would love to get some facts about before the ad campaign and afterward. I just saw some of the numbers for the Grammy's "Record of the Year" that was awarded to jazz pianist Herbie Hancock this year. Grammy-fueled purchases have bumped sales of "River" up whopping 967%, earning the aging jazz-ster a #5 spot on the "Billboard 200" chart. Behold the power of the Recording Academy! and the record label marketing department."
