The European Union’s 10 million blind folk have the government to thank for Braille labeling on prescription drugs and over the counter medical products. This visionless group now has a fool proof way of reading medicines. That is, as long as they’re familiar with Braille.
The logistics behind creating labels for the blind and visually impaired has fostered innovation and has set marketers ablaze with the question, “Why stop at medicines, what about other products?
"It seems like marketers should promote their Braille products more to the everyman consumer? Why wouldn't you advertise this fact?"
Guerilla marketing is paramount to marketing for Guerillas, which is taking advertising into unchartered, dangerous territory. Ever think about training for an exciting and fast-paced career in smuggling? Radio Guatemala is looking for you.
"What a crazy world that would be. I would love to read a book on this topic."
Nowadays, young people seem to be spending more time on their mobile phones than ever – and savvy communicators know this. Cell phone companies have developed a solution that allows targeted advertisers
"I know that NASCAR is the new mobile billboard, but I'm sick to see how each racing team is losing the actual automobile under all the product stickers."
I always thought that savvy business woman Oprah Winfrey had the highest rated daytime talk show out there. To make sure I wasn’t crazy, I did a little research
"I think Oprah brings a lot to the table, but she always comes off as a peddler of products insteed of just an entertainer."
