While driving down the interstate in Atlanta, GA I gazed out the window at billboards that litter the highway. Fast food ads, lawn care treatments, hair salons, and the next ...an anti-abortion billboard. I almost want to turn around to ensure I've read it correctly. ...What did that just say?! The alarmingly in your face billboard features a giant photo of a scared young African American boy and big bold capital letters that read "Black children are an endangered species." The billboard is one of 60 Pro-life ads from the "Too Many Aborted Campaign," exclusive to the state of Georgia calling for black women to "Get Outraged."
"I've always said that if I know where you stand on abortion by reading your bumper sticker, than we probably wont be friends. It is not that I am for or against it, it's just that the issue is far too personal to be displayed in that manner. Especially in advertisements-are they selling something? Lets consider the young females who aborted a child and now live in regret even though they where persuaded to do so at an extremely young age. My point is that things of this nature should be handled in a more professional way. Besides, If I have a certain view on a matter of personal moral, than is a billboard really expected to completely change my views? Lets be serious, these kinds of advertisements only cause controversy and are extremely distasteful. Again-they should be handled in a more professional manner."
There is a new product on the market (or is there?). A $133 million marketing campaign has been launched. What is it selling? This campaign is meant to sell you the US Census. No, I am not kidding. The census is done every ten years as required by Article 1 of the Constitution. This is done to ensure accurate representation in the U S House of Representatives.
""Is this marketing campaign boosting the U S Census or is it senseless? How will consumers respond to this marketing campaign? Will this marketing strategy endear consumers or offend them?"
I think that the marketing may help them a little but for the price we pay it is definitely not worth it. To be honest I will be surprised if consumers and tax payers respond to this marketing at all. I would be surprised to find that the average American actually looked into the advertisements and found out how much money was spent on these ads. Unfortunately, I think that it will be another issue shoved under the rug and forgotten. My intentions aren't to be pessimistic, just realistic.
With Respect,
Ian L. Curtis"
