Canon used the slogan “Image is everything” in a 1990 camera commercial featuring tennis star Andre Agassi. Thirty years later, how much of this statement is true today? Does image really influence our purchase decision?
"Interesting that public perception is so media sensitive; but media power in steering perceptions has become invaluable to companies and individuals. Consider the recent safety recall by Chrysler Corporation, the gas pedal assembly of some Dodge and Jeep vehicles have the same issues as Toyota had, see the link below (Wall Street Journal, 2010). Tiger Woods, Sachs, and many others in the public view have had similar double issues as stated here. Time heals selectively?
Is differentiation in media viewpoint a valid concern? One may wonder, as I often do. There seams to be a double standard depending on popularity or frenzied effects of previous media reporting.
I believe...
Bob McMicken
Wall Street Journal. (2010). Corporate Watch. Retrieved from the web on June 6th, 2010 from: http://online.wsj.com/article/SB10001424052748704002104575290892144321562.html?mod=googlenews_wsj"
