Last Monday I rolled through the Starbuck’s drive-thru at 7:32 a.m., just like every other weekday. That Monday, I wistfully remembered my uncle telling me twelve years ago that I should move a good portion of my investment dollars over to this coffee company called Starbucks. He had looked at its business plan and he felt sure they were on to something. I ordered my normal grande caramel macchiato, extra fat, extra caramel drizzle, and waited a few moments for the box to tell me it was time to contribute my $4.38 to the corporate machine.
"I am guilty; I too have reusable coffee cups that are not in use outside of my job. We also have those benefits at work where we can bring in our own reusable mugs for cheaper coffee/hot cocoa/hot tea in our cafe since we are not using the cups provided. Based on your post, the impression I get is that the 'box' has a quota of cups to be sold and is solely focused on the benefits of making the sales instead of keeping customers happy and presenting the facts upfront. Even an additional form of advertisement before a customer gets in line for the drive through stating for health reasons you must bring the mug in side, may send a friendlier message. My question is what is the difference if I hand over the mug from my car to the box instead of going inside placing it on the counter? The coffee is still ultimately coming from the same place. I am leaning towards they are using a scheme to bring traffic inside in hopes for more profitability."
