Top designer Tom Ford has become synonymous with sexually provocative ads that brought a higher level of creativity to the fashion industry. While there are critics who feel that Tom Ford’s ads are distasteful and reek of pornography, the commercial impact Tom Ford has made in the fashion world is undeniable.
"Very interesting piece. I don't agree with pornographic images to market a product as I would not approve of my children viewing such ads in a magazine or on television. However, from a marketing standpoint, Tom Ford has always took a bold approach in marketing his product, no matter how risque' it is. Everyone knows that sex appeal sells and is a important factor in bringing attention to his fragrance line. Tom Ford has certainly done his homework on who his target market is and what intrigues them. Controversy, good or bad, will bring more attention to his line with the hope that the curiosity will produce more sales. The emotional aspect of seeing an ad with a provocative woman and a bottle of men's cologne will bring out the a man's sexuality and the notion of "What if???"
Great article!
Michele"
