How can emotion be an advertiser’s weapon you ask? Emotional advertising basically kills the viewer’s intention to purchase any other product or service other than the specific one for which an advertisement is made. These types of ads are sentimental, not informative or rational. The problem with emotional advertising is that instead of focusing on logic, it simply appeals to the emotional desires or needs of a customer and can be misleading.
"Yes, Virginia, there is Santa! Today he goes under the title "Advertiser" and, sadly, he works for conglomerates peddling their wares to folks who neither want nor need it.
Does it work? Oh, yes! Thrice yes!
If you don't believe it, look at Apple's iPad sales (in a recession and high unemployment time) or Toyota's turn-around of sales. Or the resurrection of CITI Corp.
Is it misleading? No, I don't think so. Its design is to appeal to emotions - regardless which part of the world you are in.
I remember watching Romanian TV adopt US style advertising to promote high priced items in a very poor country.
Like it or not, it is here and has no intention of disappearing anytime soon.
Pikle"
Canon used the slogan “Image is everything” in a 1990 camera commercial featuring tennis star Andre Agassi. Thirty years later, how much of this statement is true today? Does image really influence our purchase decision?
"My definition of advertising goes like this: An emotional appeal to alter perception and/or needs and wants.
Toyota's sales actually rebound (44%) after the VP of US Sales appeared in a chat on DIGG and beat his breasts (illustratively) with the famous "mea culpa, mea culpa".
In today's language it translates into "My bad!". Implied and verbalized in the confession is the promise, "But I shall never, ever, ever put company profits above customer safety again!"
Apparently, some folks believe ... (in Toyota? miracles?)
pikle"
