{title}

Login About AIU

About AIU

 
 
 

Topics

What you're thinking!

From: Uganda's Pied Piper

Re: Uganda's Pied piper: I hate to bring this up, but the question over lack of awareness/involvement on the part of American public may require self-examination…

- GREATSTAFF

From: Red, White & Harry

Bring on your bad self! If some foraign automaker thinks they can make hay out of detroit, just let'em try We can hang with the best, our automakers…

- GREATSTAFF

From: The Poison Apple

Unfortunately, depends on your p.o.v. I don' t have the disposable income to indulge myself in every fad that comes along, ergo, I am a "late joiner"…

- GREATSTAFF

The Global View

A French Twist

 
A French Twist

Mary Ann Vaughn

I am a self-proclaimed shopaholic! One of my favorite things to do is watch entertainment news shows and I must admit - reality TV to see what Hollywood celebrities and socialites are wearing. I love to shop online to view the latest celebrity clothing lines and browse through magazines and catalogs to see the hottest fashions.

One day, as I was sitting in front of my television. I was shocked at one of the segments being aired. It showed little girls modeling adult style lingerie and jewelry. The poses and outfits they had these children modeling were a dead ringer for some of the famous poses by top models and celebrities in the industry. My mouth dropped! It was so clear that these photos were designed to evoke sex. I sat there thinking why in the world would any parents allow their child to pose in such provocative clothing? And why would any ethical marketer think this is a tasteful ad campaign?

The lingerie is being marketed and sold by a French company named Jours Après as “loungerie”, but there is much more going on in these ads than lounging around. The products are marketed for children between the ages of 4 and 12. I’m a forty-five year old woman and I have never purchased or posed in any item of clothing such as those being depicted. These ads are totally age inappropriate and are causing controversy and outrage across the country; as they should. Our children, especially girls have enough to deal with growing up today with low self-esteem, eating disorders, and body issues. I see no reason whatsoever for any child between the ages of 4 to 12 to need lingerie, period!

These ads are so inappropriate and distasteful, and I think the marketers, as well as the parents of these children need to be held accountable for such in your face sexualizing of children. As a society, we have an ethical responsibility not to accept what is the equivalent to child porn and do whatever is necessary to have these ads pulled

What message are we sending to our little girls when we dress them up and pose them in sexual positions all for the sake of selling a product?

Graphic Credit:
Animationfactory.com

 

0 Comments

Sign-in & be the first to participate in this discussion!







Forgot your password?
Sing-Up