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I may be oversimplifying here but I always liked Aristotle's thoughts on life-everything in moderation. Yes there is an obesity problem in this country.…
From: Is thin really in?
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From: Is thin really in?
I understand that some of these said modesl aren't naturally thin but you cannot change that. You can only change what is in your life. If you don't…
Combine a 1982 Duran Duran hit with sexy Pussycat Doll, Nicole Scherzinger and a campaign to sell Body Wash is born.
Scherzinger endorses Caress’ Brazilian Exotic Oil Infusions body wash. While Nicole is not Brazilian, exotic and sexy certainly come to mind.
In April 2008, Unilever launched CaressBrazilian.com featuring Scherzinger’s “Brazilian-inspired reinterpretation” of Duran Duran’s Rio. While the video is as cheesy as Velveeta and as boring as an American Idol group number, the song is hot hot hot!
Simon LeBon of Duran Duran says Nicole is “exotic and beautiful and embodies everything that inspired the original version. Because it's one of our signature songs, very few people have covered it over the years, so it’s been great for us to hear a new interpretation.”
The Scherzinger version of the song airs this month on U.S. radio and soon pop charts will tell if the song is more than just a jingle.
“Using insight about our consumer, we have created an innovative way to communicate to and really understand our sexy, sassy, and confident audience…we are connecting with women and unleashing their Brazilian spirit,” said Caress.
How do songs affect how you feel about a product? Do celebrity endorsers like Nicole draw you to purchase a product?
Photo Credit: Amber “Abby” Sepulveda
21. jgonzalez |Jun. 1, 2008 @ 10:23 PM