From: Uganda's Pied Piper
Re: Uganda's Pied piper: I hate to bring this up, but the question over lack of awareness/involvement on the part of American public may require self-examination…
From: Red, White & Harry
Bring on your bad self! If some foraign automaker thinks they can make hay out of detroit, just let'em try We can hang with the best, our automakers…
From: The Poison Apple
Unfortunately, depends on your p.o.v. I don' t have the disposable income to indulge myself in every fad that comes along, ergo, I am a "late joiner"…
A series of commercials feature cute furry hamsters fashionably dressed, dancing to hip-hop music, and comparing their sporty Kia Soul to random objects. The message: you can drive a hip Kia Soul or you can drive something worthless like a cardboard box, a washing machine or even a toaster. The commercials are very flashy and use quick editing techniques seen in music videos. You’re no longer watching a commercial – you’re watching MTV.
What about the important aspects of buying a new car? How much horsepower does it have? What about storage space? Does it handle accidents well?
These facts are not included in a Kia Soul commercial because it’s all part of a clever plan targeting Generation Y – a young market-segment of music-loving, high-fashion, online social-networking netizens.
The commercials are a funky and fun way to promote Kia’s new line of cars, and you’ll forever relate Kia with style. “A new way to roll” is the marketing theme for Kia’s new line of cars, hence the presence of the adorable furballs. However, the focus of the commercials is the product being tied into the marketing theme – iPod players, glowing stereo speakers that light up to every beat, unique paint-jobs, and sporty interior with “Soul” embroidered throughout. Stylish? Yes, but definitely not vital to driving.
These commercials are meant to entertain and make Generation Y remember them. This is a very effective marketing strategy, but there’s no focus on the important factors like how a new Kia Soul can be under $14,000, does up to 31 miles-per-gallon, can have up to 147 horsepower and achieved positive reviews in maneuverability by Consumer Reports.
These commercials pique the interest of the younger drivers looking for something other than just driving. It’s no longer about choosing that alien-green car because green is your favorite color – you’re picking that car because it has “soul”.
What are thoughts regarding the absence of “usable” information in these ads? Is advertising supposed to convey usefulness?
Graphic Credit:
Animationfactory.com
