April Majors

Remember being a kid and watching all of the cool billboards go by? Well times have changed. Now you see the billboards that actually have movement and life to them. Not just simple slogans or a colored picture. As I was driving along the highway the other day I saw a billboard for a casino saying what car and how much money you can win if you play. If I remember correctly the billboard had a picture of a car on it and the actual amount of money you can win in the jackpot. The colors were so pretty and the money moving on the board was state of the art creativity. But the scheme of marketing is to get the message out to people about the product or services. The message of the billboard is to create awareness about the location and to lure people in to build sales at the casino.

The thought of driving a nice Corvette or winning over $25,000 just by viewing the advertisement made me want to go and see if I could win. Although I am not a gambler the enticement on the billboard makes you think what if. The notion that you could win such a prize from reading the billboard goes across your mind. I have stopped by a casino once because of an advertisement along the highway.

What happened to simple advertisement that was not so extravagant that left the “what ifs?” to your imagination? The advertisements that gave you a simple pleasure and made you think before making a sudden move. Those days are long gone. Now the casino billboards have come to life and draw people in like little children to toys and candy. The casino achieves the overall marketing objective – it literally drives traffic to the casino.

What are your feelings about the evolution of billboards? Does it change your mind?

Graphic Credit:
Sabrina Segal