From: Uganda's Pied Piper
Re: Uganda's Pied piper: I hate to bring this up, but the question over lack of awareness/involvement on the part of American public may require self-examination…
From: Red, White & Harry
Bring on your bad self! If some foraign automaker thinks they can make hay out of detroit, just let'em try We can hang with the best, our automakers…
From: The Poison Apple
Unfortunately, depends on your p.o.v. I don' t have the disposable income to indulge myself in every fad that comes along, ergo, I am a "late joiner"…
Today I salute you, Anheuser-Busch, for creating an advertising campaign that plays to the everyday man. I salute you for bombarding the radio and television waves with your hilarious commercials and songs that I cannot get out of my head. And I salute you for making me think of the person I know that best fits the commercial as I reach for another ice cold Bud Light. Today, I salute you, King of Beers for your Bud Light commercials.
"Real Men of Genius" salutes a new person in each of its one-minute commercials that pay homage to the everyday unsung heroes of the world. The commercials glorify the dude that is an overzealous sports fan (Mr. Pro Sports Heckler) and the dorks that we love (Mr. Really, Really Bad Dancer.) It pays tribute to the men we love and those we love to hate who do what they love while enjoying the fresh taste of a Bud Light. I, in turn, will open mine in order to toast these real men of genius.
Anheuser-Busch has always been known for its great television commercials but when "Real Men of Genius" began tearing up the air waves I was excited to hear DJs say it was time for a commercial break. Oh, Bud Light what great and witty man of genius will you introduce to us today? Mr. Rolling Cooler, Cooler Roller? It is wonderful to meet you. Oh, and you brought your dear friend Mr. Hot Dog Eating Champion? Fantastic! Enjoy a nice cold Bud Light, on me.
Marketing is an important way to reach the customers and the everyday person, and Anheuser-Busch did just that for me. I have not only purchased their products but have spent time with friends looking up their commercials online. They have created a marketing campaign that makes me never forget it, which can be a hard feat to accomplish. So many companies have tried to create memorable advertising campaigns and have fallen short. Bud Light took on the challenge and in my eyes has succeeded completely. Today I salute you, Mr. Bud Light. Now crack open a nice, cold one.
How do you feel about the Bud Light Genius series of commercials?
Graphic Credit:
Animationfactory.com
1. Logan Whitsitt |Nov. 12, 2010 @ 5:21 PM
The marketing was excellently handled in terms of appropriate language and content for every different possible background, religion, race, gender, or creed. To make the very funniest of commercials and ads, the marketing is going to have to be right on the line of too much and not enough; a difficult balance! If I was in marketing professionally, I would pay to have this campaign on my resume! Although I do not drink alcohol, I will still salute my drink to these 'Real Men/Women of Genius' Bridgette!! Great paper!