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From: Notorious Endorsers

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Target Marketing

Buffy’s Back

 
Buffy’s Back

Dr. Sabrina Segal

A teen girl hotty kicking bloodthirsty butt. Now that’s television! There was a little something for everyone – until the show ran its course. Thanks to ad-supported, video on demand at WB.com, though, Buffy’s Vampires rise from the dead, once again, along with cult series The Gilmore Girls, Veronica Mars and about a dozen new shows.

“TheWB.com is a new digital destination built from the ground up for the same 16-34-year-old audience that embraced the WB when it was a television phenomenon. We have loaded the site with their favorite classic series; high quality original programming and a wide array of sharing features, mash-up tools and interactivity options to fit their lifestyle.”

Sorority Forever, for instance, debuts in September 2008 and is being described as ‘Prom Queen meets the O.C. but set in college.’ A new thriller, Exposed, is also slated for the online network, as is a surf-academy reality series Blue Water High.

Tools for editing and mixing audio visual tracks from WB.com programs enables community members to splice and dice shows for web sharing, and for downloading to social media platforms like Facebook.

Does it make sense to resurrect defunct shows on the internet? Do you see a potential impact on conventional television advertising?

Photo Credit: Dr. Sabrina Segal

 

1 Comment

1. Michael |Sep. 4, 2008 @ 2:58 PM

 
Michael's avatar
Why is Beverly Hills 90210 coming back to prime time television? I want The Love Boat!
 

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