From: Uganda's Pied Piper
Re: Uganda's Pied piper: I hate to bring this up, but the question over lack of awareness/involvement on the part of American public may require self-examination…
From: Red, White & Harry
Bring on your bad self! If some foraign automaker thinks they can make hay out of detroit, just let'em try We can hang with the best, our automakers…
From: The Poison Apple
Unfortunately, depends on your p.o.v. I don' t have the disposable income to indulge myself in every fad that comes along, ergo, I am a "late joiner"…
I’m Not Scared of Fast Food. I’m hungry. Burgers, chicken, there are so many fast food choices, and I’m not always sure what to eat. There is that clown peddling burgers… I wonder what happened to his friends the plump Grimace, the Hamburglar and the Fry Guys? We don’t hear much about them anymore, so I guess they were a bad influence on the kids. Then there is the huge horrific-looking king selling burgers. He is so scary, terrifying enough to scare that clown and his friends away! How about those cows, dressed in ridiculous costumes with sloppy signs telling us to “EAT MOR CHIKIN!”
Each of these restaurants offers the same product lines. Whether it is burgers or chicken, the products and market segments are the same. All of these fast food restaurants supply equivalent value for our money.
There’s a great deal of competition, so what is the final decision making factor? What makes us choose one above the rest?
Taste alone doesn’t make our brain select one over another. Who knew that there was an emotional marketing science behind all of this crazy advertising? The scientific study of brainwave activity along with eye tracking and skin response is called neuromarketing. This research reveals that one recalls vivid memories if they are formed at the moment of a strong emotional feeling. The unexpected visual stimuli of seeing a giant king or cows painting signs or climbing over a billboard make long-lasting memories. It seems as though when marketing is backed by science, the result is a winning formula for increased revenue.
Happy food makes happy profits. This is why McDonalds even sells a “Happy Meal.” Give kids a toy and they will be happy. Big kids prefer the BK Kids meal because the Happy Meals are for little kids. There is something for just about everyone at each of these restaurants. I prefer Chick-Fil-A® above all others. Funny how the branding strategy uses a cows to sell a chicken sandwich. The cows are trying to save their own hides by pushing chicken.
Chick-Fil-A® offers a tasty sandwich served with a healthy portion of community spirit. The inviting family atmosphere is clean and bright. There are the fund raiser calendars, dress like a cow and receive free food promotional days and all types of creative ways to keep the visits fresh. The Chick-Fil-A® has positioned its brand which is a combination of the quirky cow symbol, with the phrase “Eat Mor Chiken.” Chick-Fil-A® has established brand equity with old fashioned values. My children look forward to seeing the surprising antics of these silly animals.
Chick-Fil-A® has successfully penetrated this highly competitive market. They have admittedly forfeited many business opportunities with the fact that the founding Cathy family values stay true to their core and do not operate on Sundays. Business with family values is an enormous achievement in this day and age. For me, this is what sets this company apart from all the others. One can’t argue with a simple mission statement. According to Dan Cathy, president and chief operating officer of the fast-food chain “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A”.
Now I know why they advertise and market with a BK King, which makes me recoil and Ronald McDonald and the endearing Chick-Fil-A® cows make me giggle. It’s all a ploy to entice me to remember the product. Hopefully, the iconic illiterate cows don’t end up like the Hamburglar and Fry Guys. Strategic marketing backed by a quality product generates an emotional and loyal connection to a brand. The result is a growing customer base which ultimately increases revenue and success of the brand equity.
What fast food ads do you love (or hate)?
Photograph Credit:
Sabrina Segal
1. mamamarcy |Nov. 10, 2010 @ 7:07 AM
I agree with you that we should not fear fast food, when you think of it we shouldn't really fear anything because we have not been given a spirit of fear! Still, it is important to pray of food,especially fast food. The above question asks" which fast food ads we love or hate", still there is another issue that needs addressed.
How many of you have seen that Taco Bell commercial where the gentlemen is sitting at his table saying"that his XL Chalupa is so big,too big for him to eat." The marketing strategy used here is to show the size and value of this product while promoting it, but I think they might have exaggerated it some. Then shortly afterward the coach of a Major League baseball team comes over and replaces this gentleman with one of his players.
I think sometimes commercials can be misleading, still commercials like this one (that are shown often)give people and interest in the product. When a person hears about a particular item or subject over and over again that becomes etched in their minds. Then when the person goes into the restraunt they look up and there is a sign and a picture advertising the product.
How many of us have ever walked into a fast food place unsure of what we were going to order, but saw that sign or advertisement and it influenced our buying decision? Think about it:it's advertisements like the ones we see on television, and the signs and pictures posted in the fast food restraunt that brings a solid customer base. If those customers like the product (just like you enjoy Chick Fila), they will come back. It's like you mentioned, marketing a quality product and then serving it increases the customer base, increases revenues, and contributes to the success of the brand.