Trennie Lanier Williams

For fifty years the world had been blessed with Michael Joseph Jackson. Forty of those years were filled with fame and success - both as the charismatic singer in a group setting with the Jackson 5 and as a solo artist. Although the King of Pop passed away on June 25, 2009, his market has not kicked the bucket.

Within two weeks of his death, Jackson’s music saturated industry charts. Ten of his songs occupied all top ten selling slots, with a total of over 1 million copies sold within 20 days. His music sales are expected to continue in the coming months and years.

Having such an impact on the market in the hereafter comes for the greats. The late Elvis Presley had an increasing presence after he died in 1979, making his life and music more profitable for years to come.

What attracts consumers from around the globe to certain brands? Why is Jackson’s music more popular today than years ago? Will the impact of such a legacy fade away?

“Michael Jackson” is a brand that stands strong in the entertainment market. Each fan has a favorite song and a memory attached to it: going to a concert, watching the new video premier, buying a first album or sporting his latest t-shirt. How many of us practiced moon walking behind closed doors?

Getting in touch with these tender moments from years past encourage us to reach out for the brand. The target market purchases items (i.e. movies, videos, compact discs, pictures, etc.) to experience those good times over and over again.

Since the Jackson and Presley cultures help meet consumer needs, the legacy of their lives never fade away. The Michael Jackson market will not kick the bucket…well, at least not anytime soon. Like the oldie-but-goodie tunes being played on contemporary airwaves like Radio Disney, the songs will renew themselves with each new generation.

The brand helps make the connection between the music and what consumers are looking for.

How many times did you watch Thriller? Is it time to replace that scratched old vinyl with a re-mastered CD?

Graphic Credit:
Sabrina Segal