From: Uganda's Pied Piper
Re: Uganda's Pied piper: I hate to bring this up, but the question over lack of awareness/involvement on the part of American public may require self-examination…
From: Red, White & Harry
Bring on your bad self! If some foraign automaker thinks they can make hay out of detroit, just let'em try We can hang with the best, our automakers…
From: The Poison Apple
Unfortunately, depends on your p.o.v. I don' t have the disposable income to indulge myself in every fad that comes along, ergo, I am a "late joiner"…
Where were you when you heard that Kim Kardashian’s marriage to Kris Humphries was over? Does this question sound ridiculous? I know my man, Vince, was awkwardly interrupted with the news, while checking his fantasy scores on the ESPN website. He thought this was random. But I explained that the encounter was far from random.
When a couple enters into the sanctity of marriage, they have an understanding of one another and have committed to a life bound together, often times by love. At least this is what many traditions in our nation suggest. This idea of marriage does not stray far from our understanding of marketing, which can be defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The union of man and wife is much like the communications between consumer and marketer.
After 72 days, the hoopla that was a $10 million marriage, with four hour special broadcast on E!, had collapsed due to “a woman’s intuition,” as Kim called it. The minor faux pas is the talk of the Kardashian-loving world, the water cooler conversation at the job and the strangers in the gas station. Kim K. and Mr. Humphries are among the many celebrity marriages that didn’t last, some only lasted hours. Why do celebrity marriages end so quickly? Or is this even the question to be investigated? The true intrigue lies in the why we, as consumers, are enveloped by this type of broadcast.
If these marriages are not built on the sanctity of love then what story is it that we believe is more interesting? Is it the “break ups to make up” story line we seek or the good girl gone bad or vice versa? Attaching the psychographic mentality behind the consumers’ buying into these celebrities may help in identifying if these marriages are for true love or a marketing manager’s team triumph. I wonder what product will be attached to this story. I see a book in Kim Kardashian’s future called “72 Days to Knowing Your Husband Isn’t the One.”
Was this a real marriage or one created to market these celebrities and their products?
Photograph Credit:
Sabrina Segal
