Cilvetta Johnson

Think back to the last time you were in the car. How many cars had a sticker or tag from the dealership where they bought the car? When you go onto a car lot most of the cars have the dealership stamp on it. You pay thousands of dollars for a car when really you are paying that dealership to advertise for them. The temporary tag that you get once you purchase a car has their name on it as well as the stamp on the car on the rear upper left of the car. When you ask the dealer to remove all stickers, they act as if you have done something wrong.

About a week ago, I purchased a new car from a dealership. At the time I saw the car it did not have a sticker on it and upon completion of the sale, I specifically asked not to have the stamp put on the car. The sales agent questioned me as to why I chose not to have that stamp on the car. I replied that if they wanted to pay me monthly, at a rate specified by me, to advertise for them then they could put the sticker on, but otherwise I do not advertise for free.

Why do we allow these dealerships to take the cheap route by advertising on the automobiles we buy? If they want to advertise via television, radio, newspaper, billboards, etc…they have to pay whatever rate that company demands or otherwise advertise elsewhere.

Should consumers be compensated as advertisers if dealerships want their name on cars?

Graphic Credit:
Sabrina Segal