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Every year comes the annual knock on the door with the traditional question “do you want to buy a box of cookies”
Over 3.4 million girls and young ladies starting at age five within the United States solicit the sales of Girl Scout cookies. Today, you can buy Girl Scout cookies from the door to door Scout, from relatives, friends, neighbors, some public location, at a local Girl Scout Chapter or online.
The product includes: Caramel DeLites, Peanut Butter Patties and Sandwiches, and Short Bread. The actual quantity of cookies per box varies as they are sold by price ranging from $2.50 to $4.00 per box.
For example, this is how the Girl Scout Organization profits from a $3.50 box of cookies:
• Local Troop 15% = $.52/per box
• Three Total Councils (Include: Girl Scout Organization, National Girl Scout Unites States Council, and Regional Council) = 50% = $1.75/per box
• Manufacture 35% = $1.23/per box
Let’s review the facts with the marketing of this product. In 2008, Girl Scout cookie sales amounted to $18,000,000. With advertising at 6%, the money stays within the organization. The money raised at the local level is used to pay the membership dues, so a portion of the local 15% profit is being paid to dues.
Who profits on a box of cookies? For example: cookies are sent from the manufacture to the local council. From this, local council cartons are broken down and picked up by volunteers of local troop members. Then, Girl Scout members pick up and distribute to the end customer and collect money. Some members in the supply chain are also volunteers.
Why do you purchase a box of cookies? The Girl Scouts are selling cookies to the customer by emotion or obligation, depending on the relationship – or through human compassion. The profit margin for the annual event is questionable if it is unethical regarding the profit created by Girl Scout Organization or the local troops.
Let’s face it, the cookies are overpriced and low in quantity for the price – especially when compared to the value of store-brand cookies. But, when you’re approached by a Girl Scout to buy, it’s hard to say no.
What is the highest price you would pay for a box of Girl Scout cookies before saying no to a Scout?
Graphic Credit:
Sabrina Segal
1. antgirl13 |Jan. 8, 2010 @ 10:02 PM