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Marketing the Economy

Gotta Supersize

 
Gotta Supersize

Kimberly S. Hardesty

More times than not, bigger is not always better.

More and more food retailers have jumped on the band wagon of offering larger sizes for minimal additional cost. Although getting 25 percent more for 25 cents seems to be a great deal—25 percent more means 25 percent more fat, calories, sugar and preservatives. A “great deal” that can eventually turn into 25 percent larger clothes, 25 percent greater health care costs and a 25 percent shorter life span.

Recently, my husband and I wanted to enjoy an evening at our local movie theater so we headed off for a night of entertainment.

The smell and sound of fresh popcorn popping, the clamor of a cup being filled with ice for soda; I just knew I could not bypass this opportunity of the full movie experience. As we approached our turn I knew what I wanted. “May I please have a medium popcorn and soda?” The concession attendant quickly states I can offer you a large popcorn and large soda for just 25¢ additional. Wow what a deal, I can get the whole next size larger for only a quarter, hook me up.

The nice concession attendant gave me the hook up alright. I should have known when the large cup did not fit the armrest holder this was not the best plan. Over the next 90 minutes things quickly turned downhill. After eating more than my half of the large bag of popcorn and of course I add the “free” buttery additive, my stomach began to churn not only because of what I was ingesting but the sheer volume.

So I began to sip more and more of that large sugary soda to help settle my stomach only to find myself running to the restroom the last five minutes of the movie or I was going to create my own theatrical experience right there. Long story short, our fun adult evening out turned into me missing the end of the movie and spending the rest of the evening curled up on the couch saying why didn’t I just stick with the medium?

All because I wanted to be supersized.

Do you have any supersizing nightmares or dreams-come-true?

Graphic Credit:
animationfactory.com

 

1 Comment

1. mamamarcy |Oct. 16, 2010 @ 11:53 AM

 
non-member comment
While I might now be sharing a "supersizing nightmare" with you, I can say that I agree with you that bigger is not always better. I can say that at the theater I am satisfied with a medium size. To be honest, I can't finish a large popcorn and drink, and yes my belly would get like yours. So, bigger is not always better. My question for you is: when you eat popcorn do you like movie theater butter? If so, that might be another reason for the upset stomach and also riding home with the car windows down.
 

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