From: Uganda's Pied Piper
Re: Uganda's Pied piper: I hate to bring this up, but the question over lack of awareness/involvement on the part of American public may require self-examination…
From: Red, White & Harry
Bring on your bad self! If some foraign automaker thinks they can make hay out of detroit, just let'em try We can hang with the best, our automakers…
From: The Poison Apple
Unfortunately, depends on your p.o.v. I don' t have the disposable income to indulge myself in every fad that comes along, ergo, I am a "late joiner"…
Have you ever been watching an entertaining show on TV when the following happens: a commercial break and this ad comes on and by the time the ad ends you are asking yourself, “how did they come up with that?”
Cadbury Chocolate has just the ads.
Cadbury Chocolate is very big in the United Kingdom and there were a string of ads for their chocolate that had absolutely nothing to do with chocolate. Even though the commercials were quite different there was just no way for you to know the ad was for Cadbury’s Chocolate. I am not really sure what the point of the ad was supposed to be. The string of ads included a gorilla playing the drums to the Phil Collins song, “In The Air Tonight”; a boy and girl that have unbelievable control of their eyebrows to the song, “Do Stop the Rock” by Freestyle; and a race of airport vehicles on an empty runway to Queen’s, “Don’t Stop Me Now”. Not that any of these ads have anything to do with chocolate until the end when the Cadbury label is put up.
These ads are memorable and conversation pieces, but do they really help increase the sale of the product? I can only think about the amount of time and money that was put into the ads. I can’t fault the marketing department for a lack of being creative, but really how is this going to sell product? I would really like to know just what these ads did for Cadbury in the sales department. What were they thinking?
What other ads out there leave you wondering….hmmmmmm….why?
Photograph Credit:
Sabrina Segal
