From: Dr. Advertiser, M.D.
This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…
From: Yeah, Right
Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…
From: The Killer Prius
Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…
Have you ever been watching an entertaining show on TV when the following happens: a commercial break and this ad comes on and by the time the ad ends you are asking yourself, “how did they come up with that?”
Cadbury Chocolate has just the ads.
Cadbury Chocolate is very big in the United Kingdom and there were a string of ads for their chocolate that had absolutely nothing to do with chocolate. Even though the commercials were quite different there was just no way for you to know the ad was for Cadbury’s Chocolate. I am not really sure what the point of the ad was supposed to be. The string of ads included a gorilla playing the drums to the Phil Collins song, “In The Air Tonight”; a boy and girl that have unbelievable control of their eyebrows to the song, “Do Stop the Rock” by Freestyle; and a race of airport vehicles on an empty runway to Queen’s, “Don’t Stop Me Now”. Not that any of these ads have anything to do with chocolate until the end when the Cadbury label is put up.
These ads are memorable and conversation pieces, but do they really help increase the sale of the product? I can only think about the amount of time and money that was put into the ads. I can’t fault the marketing department for a lack of being creative, but really how is this going to sell product? I would really like to know just what these ads did for Cadbury in the sales department. What were they thinking?
What other ads out there leave you wondering….hmmmmmm….why?
Photograph Credit:
Sabrina Segal
