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From: Hi Fructose

I may be oversimplifying here but I always liked Aristotle's thoughts on life-everything in moderation. Yes there is an obesity problem in this country.…

- Bethry

From: Is thin really in?

Positive reinforcement only goes so far with kids. Super thin models are not the only images that teens see everyday that make them think that anything…

- gypsycat

From: Is thin really in?

I understand that some of these said modesl aren't naturally thin but you cannot change that. You can only change what is in your life. If you don't…

- RoslynP

Marketing the Economy

Ho Hummer

 
Ho Hummer

Dr. Sabrina Segal

Unless you live in a cave, you know that gas prices are spiraling out of control. Headlines include:

- Super unleaded too expensive; demand drops
- Food costs rise due to increased transportation costs
- Avoid high gas prices with an electric car

If you want a hybrid vehicle, stand in line and dig deep into your pockets. As for negotiation the sticker price, that’s not going to happen. You’ll probably wind up paying a premium.

Next up is the newest buzz: the hydrogen fuel cell car being tested by ‘tree-hugging celebrities in California. America Ferrara of Ugly Betty is driving one.

Hmmm…a Hollywood starlet followed around 24/7 by paparazzi…makes for good car ads.

And, of course, there will be casualties. The gas-guzzling Hummer may disappear into oblivion like a childhood star, but with no comeback in the media. The Hummer, David Caruso’s costar in the hip TV series CSI Miami, is now the victim of the skyrocketing cost of fuel. Finally, the Hummer relegated to the “basement of demand.”

The bad boy of the car world not so bad anymore.

It is not uncommon to see vehicles featured in our favorite television shows and movies. Does the fact that your favorite celebrity drives an energy efficient car vs. a Hummer make you more likely to buy a hybrid, fuel-cell, or electric car?


Photo Credit: Dr. Sabrina Segal

 

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