From: Dr. Advertiser, M.D.
This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…
From: Yeah, Right
Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…
From: The Killer Prius
Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…
Humor in advertising is prevalent. Some marketers play on stereotypes in an effort to be funny in advertising. Is America ready for this type of humor? Recently Wodka Vodka put up billboards in New York. The billboards show two dogs, one dressed as Santa and the other in a yarmulke. The billboard says “Christmas quality, Hanukkah pricing”.
This makes fun of the stereotype that Jewish people are cheap. Wodka’s attempt at humor did not go as planned. Although I don’t think they intended to offend anyone, they did. Wodka has received so many complaints from individuals and groups that they agreed to take down the offensive billboards.
The ad not only makes fun of Jewish people, but it also implies that Christmas is more important and of higher quality than Hanukkah. Is the ad offensive or are some people too sensitive? It’s easy to say it is funny if you are not the person or group being made fun of. Particularly because of America’s past, marketers need to be sensitive when coming up with ad campaigns.
With this offensive ad campaign they have received a lot of negative publicity, but it’s still publicity. This product has received much more attention because of all of the negative press; the billboard was even shown on TMZ.
Are the marketers behind this ad idiots or geniuses?
Graphic Credit:
Animationfactory.com
