Rhamobbie Mai-Jean Smith-Vanterpool

“Have a HAPPY PERIOD!” “Excuse me, Ms. Regina King from 2-2-7 and ALWAYS Brand …Are you kidding me?” This is what comes to mind every time I hear this as well as other feminine product commercials. How the heck am I or any other woman supposed to have a “Happy” period when I have to rethink/plan my entire weekly wardrobe around a hope, prayer, packing pain pills and a faith to stay fresh for a week of torture? As soon as these commercials flash on the screen of any television set I purposely search for the remote. I am tired of being fed the think happy thoughts and Peter Pan lines when it comes to feminine issues. I think I can speak for many women throughout Westernized societies and most certainly for those in third world countries… there will NEVER be a woman frolicking through picturesque lavender and wild flower fields thinking “gee this sure is a swell cycle I’m having today!”

Yet, we run aimlessly to the store every month or stock pile our cabinets knowing full well we need these items even though their commercials are clear cut false advertising, if you think about it. Ladies have you ever pranced around, took off in the pool on a full synchronized swimming routine, or felt as if you wanted to scale the side of a cliff in total comfort devoid of a care in the world?? I’m going to go ahead and guess… wait for it… NO! With that said please do not get me wrong we do absolutely need these items, some more than others, but have you ever wished that companies such as P&G would just shoot it to us straight. For once I just wish a company would say, “hey ladies, we’re going to get to the point we know you need us and we’re tired of spending countless amounts of money on these nonsense commercials in which we try to approach you all in a sensitive, gentle manner. We know your lives are not super fragile and even though you work hard and can take on whatever life throws your way. We have a trusted product that has been around for generations, in which your mothers, aunts, and even grandmothers have trusted. We do not need lame super annoying product advertising to sell our product we let out proven track record stand for use. Now buy our product!”

I would respect that way more than blowing smoke with these fairy godmother feminine product commercials. Those commercials serve not one practical purpose for real women. Why not just be up front and tell women hey this product will not change anything about you, however it may help just a tad bit in regards to protection against accidents however the rest is up to genetics, your environment and the amount of pain pills you pop in order to try to go about a “NORMAL” day. I’m just saying by now women can brace for impact, especially when it’s nature’s gift… just shoot it to us straight and stop with the fairy dust ads. You would think that a lot of the old school boys’ tactics at knowing what women want and need would have totally been dismissed by now, since there are many female advertising executives at these companies. When will these women consult their target market to see what motivates them to continue with the usage of their brand and use that info to actually promote their products.

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Graphic Credit:
Sabrina Segal