From: Dr. Advertiser, M.D.
This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…
From: Yeah, Right
Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…
From: The Killer Prius
Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…
Imagine this, you’ve just settled down to watch your favorite reality program and are looking forward to a night of good entertainment. Before you know it, you’re laughing and having a great time but you realize it’s not because the reality show is everything you hoped it would be, but rather the commercials in between have taken on a life of their own.
When did car insurance become one of motorists’ most exciting necessities? Geico and other insurance companies like Progressive and Allstate have taken the boring out of buying car insurance and made it exhilarating. Unsuspecting consumers are captivated by the humor depicted in Geico’s rhetorical questions and the realism in Allstate’s protection from mayhem. And let us not forget about Flo, the very likable cashier who brings good cheer and competitive rates to everyone who shops at Progressive. Yes, commercials have certainly changed and marketers have become skillfully gifted in capturing our needs in such a unique and masterful way.
No matter how you look at it, most commercials are designed to appeal to the consumers’ emotional side. By sparking a memory, satisfying a need or just being immensely relatable, commercials can trigger the desire to make a purchase by making an emotional connection. Everyone needs car insurance but these insurance companies have taken an emotional approach to appeal to drivers. So whether you have had an accident demonstrated by Allstate’s “Mayhem” or just find Geico’s “Little Piggy” to be hilarious, the emotional connection will persuade your choice in choosing a policy holder.
The truth is, commercials are just not ordinary anymore. They are real life needs coupled with bits and pieces of storytelling and drama that makes you wonder “what if?” I often find myself pondering various ads—enjoying their humor and style while trying not to be victimized by their power to influence my spending. Their all too familiar knack for persuasion has evolved in the most incredible way and I sometimes find it hard to withstand the curiosity. Yes, commercials are indeed talking to our emotional sides and what they are saying really has me interested.
What is your favorite commercial?
Photograph Credit:
Sabrina Segal
