From: Dr. Advertiser, M.D.
This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…
From: Yeah, Right
Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…
From: The Killer Prius
Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…
As a kid I wanted to one day become rich. I would fantasize about how my car and house would look even my wife. These thoughts came from watching television and thanks to the advancement of technology I get promotional ads on the latest products and services sent to my address without inquiring.
Months ago I noticed when walking to the laundromat that the Optimum communication service pop-up appears in my phone every time I go there. I thought ignoring their request in the mail for over a year would stop them from pursuing but I was wrong. I reside in a community where the residential turnover rate is high so is this reoccurring ad promising me Internet, cable and phone service at $29.95 judging me geographically?
Branding is essential to marketing and I am one who values how a product is advertised to me before deciding to purchase. I don't watch television much anymore but I can almost remember the Optimum commercial word for word. There is a rapper of Hispanic descent sitting on a beach looking cool while aggressively rapping the sales pitch while 3 beautiful Latina women in the water are reciting the telephone number to call in order to purchase their service.
When doing formal research I found that Hispanic & Black people are lower performers than White counterparts; in context, are the Optimum marketers insinuating that they are the best brand for me because I live in a predominately black neighborhood? And the best way to reach me is through an aggressive rap song?
I am a businessman myself so I understand the geo-targeting method but using a dollar metric method would better assist them in their marketing methods. If they knew that I am an iPhone user which doesn't carry Optimum and wouldn't change even if America became a third world country I'm sure they would stop wasting paper on their repetitive offers consisting of quantity pricing. Not once did Verizon send me an ad or offer an incentive and I am a loyal customer; not to mention, the main headquarters are two blocks away from my house.
Are marketers benefitting from assumption?
Graphic Credit:
Animationfactory.com
