From: Notorious Endorsers
I am increasingly appalled by the lack of ethics and morality shown by not only these 'celebrities' but by our elected officials as well. This is…
From: Hershey Meltdown
For off the shelf, in the retail grocer environment, I sway between Nutrageous, Reese's Sticks and Peanut M&Ms;. I can imagine Reese's having a difficult…
From: Mom’s Soup
Wow this takes me back to my youth of grilled cheese and Campbell tomato soup as well. I was fortunate enough though to be raised in Southern California,…
Pick up a Vogue or Glamour and you’ll see toothpick legs and bony elbows jutting out from beneath designer clothes. Hello? Is anyone paying attention? Women have curves; even Barbie has curves, impossibly proportioned, but the doll has curves!
Women’s fashion magazines are filled with ad images of thin models who are glorified glamour endorsers for seemingly endless products. The idolized American version of the perfect female body appears to have manifested itself in waif models perpetuated by mass media. Seen the show America’s Next Top Model? The token plus size contestant always goes home early.
Inasmuch as this phenomenon continues in the advertising world, it is to be ascertained that the use of these models is perceived to be effective through increased product sales and awareness. Because of successful advertising strategies and campaigns, ads featuring thin models continue in an effort to support the popularity of both products and images associated with products.
The pages of women’s fashion magazines are filled with sickly thing models many of whom look like they’re starving. And they get paid handsomely to represent a brand and its image. Do advertising depictions of waifish women inspire or manipulate you as a consumer?
21. cwills28 |May. 28, 2008 @ 8:28 AM