Lavasia I. Volking

I can remember lying in my bed after just changing my three month old baby boy’s wet diaper for the sixth time in three hours. The diapers that I was using that everyone, including the hospital, had recommended seemed to overflow rather than absorb.

A Huggies commercial came on, with a dad walking into a bedroom with his baby boy in one arm and a diaper bag on his shoulder. He lays his son down on the bed and starts to take the diaper off. The baby immediately starts going to the bathroom spraying like a fire hose straight up in the air to the ceiling. The father covered the baby immediately with the Huggies diaper that he was wearing, and the spraying stopped. He waited a minute thinking his son was finished, he hesitantly opened the diaper again and got the same result, but this time his son was spraying everything in the room as well. He covered up the spraying again and it stopped. The father began to look around where the baby was laying, and picked him up, examining him for leakage, and to his amazement, the already full diaper was not leaking at all. The commercial ends with the statement “Huggies, nothing stops leaks better”.

I laughed during the whole commercial, because I had thought to myself that might as well have been my baby in that commercial. I immediately made up in my mind, first thing in the morning I was going to the nearest store and buy a pack of that particular brand of Huggies diapers.

The diaper market is a very competitive, and each brand needs to have something unique about them to lure consumers to purchase their product over others. This commercial targets parents and consumers who deal with babies and toddlers in diapers, and Huggies also shines a positive light on fathers changing diapers instead of mothers. In this commercial, Huggies focuses on the product and what it can do for you instead of solely comparing themselves to their competitors. They made it personal for the viewer because many people have experienced some kind of mishap while changing a diaper. It really made me want to go purchase Huggies diapers, because I could relate to the commercial directly, it provided a solution to my problem at the time, and it made me laugh.

Do humorous commercials move you to purchase products?

Graphic Credit:
Animationfactory.com