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From: Dr. Advertiser, M.D.

This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…

- mariem

From: Yeah, Right

Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…

- mariem

From: The Killer Prius

Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…

- CWilson221

Emotional Advertising

Marketing Guilt Trips

 
Marketing Guilt Trips

Stephanie Acklin

It seems like guilt trips are becoming popular marketing campaigns. The case in point was an ad "The Stranger," a local magazine based in Seattle. The basis for this paper's survival would have to be the sales of advertisements. I get it and think it is awesome that local businesses support a local paper. Gentlemen’s Club is asking the community to rally to keep the City form shutting it down. Jiggles is a full nudity club located right across the street from an elementary school. The club expresses how it is a shame “the city apparently hates people who create jobs.” Wow way to take the high road on the issue of not being wanted across the street from an elementary school.

The half page ad explains that 40 employees would be out of work if the club closed. But this is not a regular business. At what point would a strip club think it's ok to open up across the street from a school and not receive some negativity. Jiggles only defense was to buy an ad with a seductive looking picture and asking for sympathy. Wonder if the picture is in fact included as a means of seduction or support?

Is the ad effective?

Graphic Credit:
Sabrina Segal

 

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