From: Dr. Advertiser, M.D.
This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…
From: Yeah, Right
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From: The Killer Prius
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While enjoying family TV night, I was asked an odd question by my 8 year old son, that I still to do this day cannot answer. Commercials are always entertaining to children so of course they pay attention, and this is the usual time a parent will take time to go switch the laundry and or get a snack. So as I am doing these two very same things my son is still in the family room watching the television, and then comes into the kitchen with me and opens the cabinet beneath the sink and brings out my bottle of “Mr. Clean.” I asked him what he was doing, and my son stated he was just looking to see if the man on the bottle had returned or if he was still naked on my bed. Naturally my jaw hit the floor as I had no clue what he was talking about. So after a lengthy discussion, I went online to view this commercial for myself, I was in complete shock at what the company’s marketing department and what were they thinking of making something like this?
I understand that commercials are made to be funny and not to be taken so seriously, but there is a fine line there that I feel should never be crossed, and this time I believe they went a little overboard. I still have to question what the point behind the making of this commercial was. We all know that “Mr. Clean” is not going to climb off the bottle of cleaner and make advances toward us or lay naked on our beds, don’t we?
Did the marketing department really think that this commercial would help them sell the product?
Graphic Credit:
Animationfactory.com
1. mamamarcy |Nov. 14, 2011 @ 5:36 PM
The harsh reality is that people in "the world" are drawn to sex and violence. We see it everywhere in the media, on video games, in in the movie, it is all around. Some marketing teams "feel" that sex and violence sell. Although Mr. Clean's marketing team wants to sell their product by promotion, I disagree with their decision to promote the product negatively by adding nudity.
Those of us who have had Marketing have learned the key elements important to successfully marketing a product. Although promotion is one of those elements, Mr. Clean used negative promotion. Truth is, you can successfully promote a product without using "nudity".
Here is something to think about: When many consumers are at the store, they won't pay attention to the naked man on the bottle but rather the price, also remembering the quality it did the last time they cleaned. How many of us have purchased products because of the value and quality...How many of us had bought the same products that our parents used because of the quality? Many companies have been around along time and have successfully promoted their product without using nudity (I.E. Spic 'n Span).