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From: Dr. Advertiser, M.D.

This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…

- mariem

From: Yeah, Right

Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…

- mariem

From: The Killer Prius

Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…

- CWilson221

Marketing the Economy

Ode to My New Visa®

 
Ode to My New Visa

Dr. Sabrina Segal

Oh how I love my Visa; let me count the ways. MasterCard is “Priceless” and American Express makes me blue. Paris, Britney and Lindsay Lohan you got nothin’ on me! “Oh the feeling I get sitting next to rest, plastic on hand, charging on command.”

Those Capital One ads are hypnotic. Fending off barbarians with a magical charge card that has no fees and a low interest rate sounded good to me. The holiday buying season was ahead and this piece of innocuous plastic was my entrée into the annals of Holiday Big Shot 2007.

The presents I could buy for family and co-workers; the tabs I could pick up. I would certainly be the life of the party the whole season through. Whipping out that credit card to the applause of my cheering fans… I could be like Jerry Seinfeld and Ellen DeGeneres -- “Don’t Leave Home Without it.”

One month later…

The bill comes in. My glamorous, short-lived holiday lifestyle was over. My tax refund money gone and only a 2 percent pay raise inadequate to compensate for inflation. It was a good 15 minutes of fame, spending more in one month than I make half the year, being remembered until your guests wake up the next morning foggy about the night before. Now it’s off to the zoo, where I clean cages part time and make enough to pay my late fees. "What's in your wallet?''

 

2 Comments

1. Mr. Qualls |Jan. 2, 2008 @ 12:18 AM

 
Mr. Qualls's avatar
Let's not forget the new Plum Card by American Express! Your post really hit home to me as I was sitting at my computer reading it and saw the new American Express Plum Card advertisement on television. They really make it seem so easy and so care free, like there is no financial responsibility attached to all the glamorous purchases you'll make with your new card. The Plum Card's new Pinkberry commercial is very well done though, I must admit. You can check it out on YouTube!
 

2. Schultz |Jan. 2, 2008 @ 12:50 AM

 
Schultz's avatar
I wish I had read your article before the Christmas holidays!!! I am the perfect target for these types of advertising campaigns.
 

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