Andre B. Hitchcock

In the world today there is always a rumor of war or a war actually occurring. Coca-Cola has an advertising campaign slogan “open happiness” and has been running ads that feature some kind of tense moment that ends with people rejoicing or thinking about peaceful scenes as it ends with the slogan and a bottle of Coca-Cola taking the center stage in the red and white colors.

One commercial features two soldiers on the border protecting each country’s interest as each stays on their respective sides of the border. One soldier opens a bottle of Coke and the other hears the hiss of the bottle as it opens, turns to see and with a thirsty look, as if to say please share with me and marches back toward the soldier with the Coke. The Coke carrying soldier thinks for a moment and reaches for the last Coke and they meet in the middle to share a Coke, but have to kind of change the line in the sand so it can be given to the other soldier, then after they sip the Coke and a moment of peace, continue to march and scornfully look at each other as they pass along the line. And of course the commercial will end with the slogan “open happiness”.

This ad speaks to the heart as each day there are little occurrences in our everyday lives that can be made better if we would take the advice and open happiness, share a moment with someone that has made the work day a little unbearable, the teen and the parent that have not been agreeing on anything or the neighbor that is not easy to get along with. Coca-Cola marketers have the right idea. If we all would take a moment to share happiness with someone, if only for a moment what a difference it would make.

Here is a link to view the video. Video

Have you opened happiness today?

Graphic Credit:
Animationfactory.com