April M. Edwards

It was a lonely stormy night for this woman whose boyfriend appeared to be out of town on a business trip. The commercial flips back and forth from what she is doing at home by herself, vs. what he was doing in several places. Her boyfriend was stopping total strangers to take a picture of him with his Nokia cellular phone standing in front of a random sign on the street, building, etc. with the words that he was trying to send across to her one -at- a time.

The first sign was in the city, the sign that read “Church of Good Will” so he stands in front of that sign and the person who is taking the picture only focuses on the word “WILL”. The second sign was in the airport, the sign read “You are Here” so the gentlemen runs over to block the words “are here” and cuffs his arms around the word “YOU” so the person taking the picture focuses only on that word. (All this time his girlfriend is back at home missing him, wishing he was home). The third sign was in the city again near a floral shop called “Rose & Mary” so the gentleman have another random person take a picture with him pointing at the word “MARY”.

The final picture was taken in the city streets by a restroom “men”, he covered up the “n” and the last word was “ME”. The whole meaning of him doing that was to ask the magic question…..WILL YOU MARRY ME?

This commercial was a tear jerker due to the extent of what he did in order to pop the magical question. This gentleman had a very unique way of showing his love, and not the traditional way of asking. This commercial was very original. On the other hand, it was a NOKIA advertisement that shows that NOKIA is a good device to trust in for those special moments.

Do emotional advertisements make better connections with a brand?

Graphic Credit:
Animationfactory.com