From: Dr. Advertiser, M.D.
This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…
From: Yeah, Right
Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…
From: The Killer Prius
Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…
Everywhere you go, you see the breast cancer-pink products. They make me feel guilty and compelled to buy their products. But at the same time they are very annoying. Not only do I think there are too many of them, some are downright silly. There are pink rubber spatulas, pink bags, pink water bottles, pink cleaning products, pink toilet paper, pink IPods, and pink packaging on just about everything you can think of.
When I go to the store, rather than donate to the cause, I roll my eyes. Then I feel guilty for not buying the pink labeled product. Just last night, my wife and I saw a commercial on television for a bucket of chicken from KFC. The bucket is pink in color and they stated “for every bucket bought, KFC will donate 50 cents to the National Breast Cancer Association” and hoped to “make the biggest contribution ever.” Come on now, 50 cents per bucket, I would be embarrassed to run that advertisement. With all the money KFC makes, they can afford more than 50 cents.
Are participating “pink” companies actually donating money to the cure or just marketing the pink color? For example, Swiffer sweepers feature the iconic pink ribbon and the phrase "early detection saves lives." But it doesn't actually promise that any of the proceeds from the sales of the product will go toward fighting breast cancer. The only way buying this product will result in a donation to the National Breast Cancer Foundation is if you send money yourself directly to the National Breast Cancer Foundation.
Kind of rotten, don’t you think? But the other hand, any advertisement that benefits a good cause helps, right? It's a tough call. My advice would be, read the packaging before you decide to buy it just because it is pink.
I propose that all the products out there in the marketing world that truly want to donate a percentage of profits to the National Breast cancer Foundation, actually donate. Stating this in writing on their packaging would be an easy way to determine if it is for the benefit of cancer research. If the products are not, they should not package them in pink. This is exploiting cancer for profit.
How do you feel about so many “pink” products out there?
Graphic Credit:
Sabrina Segal
