From: Dr. Advertiser, M.D.
This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…
From: Yeah, Right
Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…
From: The Killer Prius
Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…
I am a single woman with zero kids and I believe that Proctor and Gamble tapped into an audience that they never expected. The 2011 Luvs Diaper commercial had this kid-free female wanting to run out and buy diapers! The whole commercial took place on a stage like American Idol and incorporated the 80s’ Whoomp! There it Is. The mainstream and retro theme became a backdrop for one of the most disgusting, but natural, baby bodily functions, and somehow made it entertaining.
The ad was engaging and by all accounts the diaper is a really good one. The slogan, "What happens in diapers should stay in diapers" could not have been expressed better.
Brilliant.
Proctor & Gamble June 2011 financials showed a 6% increase in baby care net sales vs. last year. In today's declining economy any increase is a win. Baby items are expensive and even if the economy is declining, they number of babies born is not experiencing the same trend.
This fresh and fun ad becomes more memorable thanks to the catchy tune. You can't help but laugh and before you know it, you are heading to the store to buy the product. In my new role as babysitter, I can attest to the fact that the diaper is as "heavy doodie" as they say.
What can marketers do to leave a lasting impression and put out a marketing campaign that will leave the consumer thinking about their products?
Graphic Credit:
Animationfactory.com
