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Lifestyle Campaigns

Power to the Man Bag

 
Power to the Man Bag

Wesley Neil Hamman

Ok, let me get this straight: If I walk into a bar, full of gorgeous people, and I’m carting a “man bag” or purse; does this mean I am not cool enough to drink a Miller Lite?

According to Miller Lite commercials, I have to drink something a little different -- like a cheap off brand beer -- because I want something to lug all my personal belongings around in? Or at least that’s the way I see it.

I mean really people; can’t a guy have a good old cold one while carrying a purse? Oh wait a minute, everyone is supposed to laugh at me right? And the gorgeous bartender that has suggested an inferior beer, what is her deal, is she now not just a bartender, or has her title climbed to that of the fashion police?

Here’s to you Miller Lite! Tonight me and my unattractive man friends are shoulder strappin’ our satchels and heading to the nearest bar stool where we are going to drink Miller Lite all night and there’s nothing you or your bully bartenders can do about it. So there!

How do you feel about the ad? Check out the commercial for yourself-
http://www.youtube.com/user/trustcollective#p/u/2/8iawDvGfDBc

Graphic Credit:
Sabrina Segal

 

1 Comment

1. ckoehn |Jun. 20, 2010 @ 8:10 AM

 
non-member comment
I read an article on some web-blog about men painting their fingernails, and one of the comments from some guy was "any man that wants to do that should just turn in their man card." This article and TV commercial from Budweiser is saying the same thing, and it is a sign of the power the media has over the men of our country. It seems that every time men try to broaden horizons a bit, childish commercials like this push us back 10 years. I play hockey and I carry my hockey gear in a bag; is that a purse? Lots of men play golf and carry their clubs in a bag: is that a purse?

The marketing community and marketing messages are incredibly influential in creating (or killing) trends and fostering the perceived values of a culture.

My personal opinion: the "tough-guy" image should have died with John Wayne.
 

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