Dawn Rini

From Amazon to Zulily I have clicked and shopped. My inbox is full of invitations to return for X% off or free shipping with my next purchase. One of my favorite benefits from online shopping is the catalogues. My husband is not a big fan (audible groan when he retrieves the gems from the mailbox), but I so enjoy turning the pages and previewing the unique items offered by everyone from ABC Distributors to Walter Drake. Now and then one order will net several catalogues from affiliates that I have never even heard of. Honestly they do not mean it when they send the cover that says “Don’t let this be your last catalogue”!

I am a wife, nana, aunt, daughter, sister, friend, neighbor, homeowner, working woman and more -- I am a prime target for many advertisers. My heart is big even when my wallet is thin so as the pages turn from cover to cover at least once before sending it to the recycling bin my eye is always seeking the perfect gift for family and friends. When drawn to an item on the page and someone strongly crosses my mind in connection to the item a trip to the company website is not far away. If the item still appeals and the terms are right, the order is only a click away and frequently followed by a trip to the clearance tab to be sure there is no other perfect item waiting.

The repetition of the companies that solicit my business in my inbox, my mailbox, my home page and Facebook page breeds familiarity and comfort that my purchase decisions are sound and the items will be of good quality and value. As the world accelerates toward becoming a paperless society it will be the catalogues I miss most. For now I will delete, delete, delete and recycle, recycle and recycle. To those companies still sending your catalogue I say thanks for keeping me up on your latest and greatest items and thanks for doing your part to keep the postal service in business!

Do you enjoy paper catalogs?

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