Jane Benjamin

AirTran markets itself as one of America’s low fare Airlines and to get their point across they have released several humorous commercials. The one that cracks me up and that always come to mind when I plan on flying is the AirTran mouth wash commercial.

The commercial is about 31 seconds long and features 3 actors and a bottle of mouth wash. Each actor enters the bathroom and takes a swig of the mouth wash and then spits it back into the bottle and hands it off to the other actor who then take a gulp of the same mouth wash and swigs it around in his or her mouth, spits it back into the bottle and passes it on. The narrator enters by saying “does the cost of travel have you cutting back in other areas? AirTran Airways offers low fares to over 40 cities.” Hilarious and disgusting all at once! It truly grosses you out but leaves a visual memory that will be developed as recognizing AirTran for its products and services over others.

AirTran Marketing team achieved its goal by making a connection showing how people are willing to take extreme measures to save money because of the high cost of airfare while flying on AirTran can save you money. Most importantly the AirTran mouth wash commercial got the attention of its viewers. The message of saving money stuck in my mind thus achieving brand recognition and ultimately leading to purchasing the product over and over again.

What do you think about these types of commercials?

Graphic Credit:
Animationfactory.com