Lily Dufrene

I don’t consider myself a girly girl and can get dirty just like the guys, but ask me about football teams or automobiles and I am at a loss for words. I don’t have much of a clue about the other half of things if it isn’t repeatedly aired on television. Yes, I admit I know who Tom Brady is and I know a Mercedes from a BMW. What I don’t know are the different models of BMW or Mercedes that are available. I didn’t know much about Audi until the movie Iron Man piqued my interest.

Marketing teams are bridging this gap through product placement within movies; where we, us ladies who haven’t been exposed to anything more than what our fathers shared. I am grateful for my father, but like many, he didn’t tell me I had to change the oil in my car or renew my registration. My father taught me to go to school, work and behave like a lady.

So, thank you Iron Man, Mission Impossible and The Fast and the Furious for educating me. I was intrigued by how fast and “cool” a car was and it appealed to my senses. I realize they are more status symbols in this generation than a mode of transport from point A to point B. I would have continued to ignore television ads but instead I am more responsive because of the big screen.

Now I can imagine myself driving a fast car and playing with the so called toys for boys. The movies are paving a path to changing our lifestyles, personalities and perceptions; proving that nothing is “mission impossible.” Women are working; sometimes making more money than our male counterparts and are even in management roles. So let’s tie back our hair, grab the steering wheel and continue to change the stereotype.

Do agree that product placements help to educate audiences about different brands?

Graphic Credit:
Animationfactory.com