{title}

Login About AIU

About AIU

 
 
 

Topics

What you're thinking!

From: Dr. Advertiser, M.D.

This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…

- mariem

From: Yeah, Right

Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…

- mariem

From: The Killer Prius

Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…

- CWilson221

The Global View

The “C” in China Means Capitalism

 
The “C” in China Means Capitalism

Dr. Sabrina Segal

Shanghai, China is the Rodeo Drive of the Communist World where the excesses decried by the Party are embraced by the population. Are the Colonel and Ronald McDonald missionaries behind the conversion of Shanghai? Long live the Capitalist Spirit.

Shanghai is NOTHING like that old movie, Shanghai Surprise starring Madonna and her ex Sean Penn. The famous Chinese city is a bustling financial center where nations and mammoth corporations do business.

Did you know that there were Pepsi brand sneakers in China? When I visited last, I passed the store, did a double-take, and then walked in to take a snapshot. I knew no one in U.S. would believe me.

Fast food restaurants are a buzz in this movie capital, where KFC is still called Kentucky Fried Chicken and Ronald McDonald greets you with open buns. No French fries served at McDonalds in Shanghai, just fried blobs of something else, entirely un-American but nevertheless capitalist fare at its finest.

Perhaps the oddest sight in the downtown business district is the BIG RED ad for Coca Cola behind the skyline and smoggy ozone. It’s kind of like a subliminal message hovering over the city and shanghaiing visitors into eating American junk food. A TGI Friday’s had just opened upon my last visit and my Chinese guide and I had the first real hamburger and fries the whole trip. Shortly after, I shanghaied him into having a Capitalist Cappuccino. Has Communism succumbed to the great marketing machine?

 

2 Comments

1. Wesley |Jan. 2, 2008 @ 12:05 AM

 
Wesley's avatar
I just returned from Shanghai and can totally relate to what you encountered. I witnessed a strange sign of capitalism in China myself. They recently introduced drive through windows at some of the fast food chains there. The Chinese people are not accustomed to the concept of a drive through, so they had to put staff out by the drive through ordering station to help customes know what to do. Unfortunately once they placed their order and received their food at the drive through window, many people parked their cars and went inside to eat their food. I guess it will take some adjustment for China to really embrace some Western ways!
 

2. Schultz |Jan. 2, 2008 @ 12:27 AM

 
Schultz's avatar
The world will be watching as China hosts the Olympics this summer. If anything is going to enfuse capitalism to China, it will be the marketing juggernaut of the Olympics. Does anyone want to take any guesses on which brands will take the most advantage of this open door to the Chinese market during the Olympics???
 

Sign-in & Let your voice be heard!







Forgot your password?
Sing-Up
 
buy Newport cigarettesbuy Camel cigarettesbuy Marlboro cigarettes