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The media has been talking about it like it’s the best thing since sliced bread. Unless you’ve spent the last month on an island without radio or television, you’ve heard of the return of McDonald’s Cult Classic McRib Sandwich. The thing that bothers me the most is the amount of advertisement featured on a sandwich that is so obviously bad for you. Described by some as the mystery meat sandwich, no wonder they only sell it every once in a while.
The fact that this sandwich is only available for a limited time has sent fans into pandemonium status. A fan based website has been created -- the McRib Locator. This site features maps where McDonalds selling the sandwich can be located as well as a forum where fans can discuss their McRib experience.
Are we serious people?
Has it really come to this point that we as Americans are this out of touch with what really matters? Things such as health, fitness and having a positive outlook on life should be our priority, not where the McRib is located. This is especially important considering the obesity facts in America.
Are consumers really convinced that this so-called rib sandwich is actually made with real pork rib meat? The McRib is a pressed pork sandwich, made to look like a rib. At first glance with all the toppings and hoagie style bread, looks are deceiving.
What are McRib consumers really consuming? If this sandwich were sold 365 days a year, how many days would you live to eat another?
Photograph Credit:
Sabrina Segal
1. mamamarcy |Dec. 21, 2010 @ 1:43 PM
It was all of these strategies that the marketing team utilized to make this sandwich appealing that has increased sales. Unfortunately McDonald's Corporation won't advertise the truth about this sandwich. If you want another scenario, neither will the tobacco companies. As a result other groups have taken a stand. Have you ever seen those commercials from "TRUTH" who would protest,hold up signs, or even announce the harmful effects that smoking has on people. People actually stopped and listened, since they were curious.
Now imagine, if a group were to protest the McRib sandwich, or another food item to reveal what it is made of. Also, how harmful it is. If this ever did happen sales would decrease, and there would probably be lawsuits filed against the group or the restaurant. Still, it would be the groups constitutional right to speak against the McRib sandwich. If it saved someone's life it would be worth it.
Quick question: I understand the role of the marketing team is to cleverly promote the product, still why should they deceive people? It just seems like people are being deceived more and more. Think about it: how many people have bought a food item that looked better on the commercials than in hand???