From: Dr. Advertiser, M.D.
This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…
From: Yeah, Right
Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…
From: The Killer Prius
Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…
J.C. Penney introduced a new line of girl’s shirts for 7-16 year olds just in time for back to school shopping. What was meant to be a humorous and lucrative offering became a public relations nightmare. Women’s groups joined in on the uproar against the apparel. The problem with these shirts is they did everything but promote education.
One of the shirts read “I am too pretty to do homework so my brother does it for me”, another said “Who has time for homework when there's a new Justin Bieber album out?”
What kind of message does this send to young girls?
I have an eleven year old girl who is working on getting on the principal’s list and wants to go to college. This is not the message I want sent to her. There was so much outrage that moms all over started petitioning and within two hours of the of “I’m Too Pretty” launch J.C. Penney pulled it and sent apologies agreeing this was the wrong type of message to send to young girls.
How could clothing like this make it to a huge chain like JC Penney?
Graphic Credit:
Animationfactory.com
